For my last and final blog posting, I want to discuss a very interesting video a friend of mine had posted on their Facebook profile several weeks ago. Produced by Hellmann’s Mayonnaise, this commercial was designed to address the issue of food security in Canada and ways of supporting Canadian agriculture. For those of you who haven’t seen the video, it is available for your viewing here: http://www.youtube.com/watch?v=kUKSX-zBThg. (For those of you who have, try watching it again and this time, pay special attention to new messages you didn't catch the first time. Don’t be shy. I’ve watched it 3 or 4 times already.)
There are several characteristics about this clip that I find makes it an excellent presentation on food security (even if it is a mayonnaise commercial). First and foremost, I am impressed at the way in which the video has been designed. The opening scene begins with shot of a standard dinner table, filled to the brim with food; however, as the narrator progresses into the presentation, the foods take on different forms and are animated accordingly in very clever ways. The presentation also relies very heavily on factual information, which is also communicated through the narrator. Although statistics can be dry in nature and are sometimes overused, I think that the way in which they were paired with food animations was well done. Some of the most interesting points I noted while watching the video included that:
- “We import more than 53% of our vegetables...almost all fruits”
- “Imports rose 160% while the population grew only 15%”
- “Ontario imports 4 billion more than it exports”
- “And for every pear we export, we import 700”
These statistics, in my opinion, are not something we should be proud of as they go to show how poorly agriculture in Canada is being managed and promoted. Why, for example, would Ontario import 4 billion dollars more than they export, despite having the nationally renowned ‘fruit belt’ in the Niagara area? Or why is the import to export ratio so high for pears? 700: 1? That’s ridiculous.
But what I enjoyed most about this video was the overall question that it posed to the audience: “Do you know where your food comes from?”. I may not be a hippie or a tree-hugging activist but I still thinking that asking this question is of great value. Why, you ask? Maybe it’s because of my culture. Being born into an Italian family automatically guarantees an introduction to your own modified version of the ‘local food diet’. I was, and still am, fortunate enough to have a large garden in our backyard each summer, growing tomatoes (of course), basil, parsley, Swiss chard, green beans, zucchini, and sometimes peppers. Not only do I feel completely comfortable eating these foods without having to worry about pesticides, but the taste of the vegetables themselves is unbelievable. This is something I cannot say about current food imports available in grocery stores. Foods flown in from different regions of the world always make me wonder: “Where is this from? How long did it take to ship here? And is it even ripe yet?”
I think one of the main dangers of neglecting domestic agriculture practices is that it forces a country to rely on imported foods from other countries. In short, you put yourself at the mercy of others' agri-food practices. For example, Canada has a strict ban on the use of DDT in agriculture; it tracks any possible use of this substance very carefully. In other countries, however, guidelines may be more lax and standards may be overlooked. What does this mean for Canada? Essentially, it means we have put ourselves in a position of weakness, where we have not only made our food more expensive (due to freight/transport costs), but also more toxic. The only solution to this problem is seen is to begin eating ‘closer to home’.
As reiterated in the commercial, it is our responsibilities as food consumers to help fuel money back into our economy and farms by purchasing local. Choose Canadian products wherever possible, and make an active effort to seek out Canadian companies. Maybe this is the wake up call we needed, reminding us that it’s about time we got back in touch with our food.








